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Roast PR was established in April 2012 by Madeleine Roast, a proficient PR consultant with more than 18 years' experience in travel and tourism PR and marketing.

She offers an invaluable understanding of both client and consultancy perspectives, having spent her early career working in-house for various tour operators before moving consultancy-side. Her expertise covers tour operators, hotel chains, cruise lines and travel agents.

Over the years, Madeleine has built up an enviable black book of travel contacts with both news and feature desks in the trade and consumer media. More recently she has worked hard to build her social media profile and following.

Madeleine enjoyed her first Advantage conference in 1997 and quickly fell in love with this fun, vibrant and challenging industry. Since then, she has never looked back.

Madeleine lives in Windsor with her husband Rob and sons Arthur Jack and Edward.